About Us

Authentic Middle Eastern flavors, crafted for today.
At Sumsum, we bring the Mediterranean’s most iconic sweets and superfoods to the world — with clean ingredients, bold flavors, and a modern twist.

Our Story

Sumsum was created to share the traditional tastes we grew up with in a way that feels fresh, fun, and unforgettable. We take centuries-old recipes and elevate them with high-quality ingredients, better methods, and a commitment to pure flavor.

What We Make

Our lineup includes some of the Middle East’s most loved treats:

Halva

Handmade, preservative-free, and available in dozens of flavors — from Pistachio Halva to Chocolate Halva and beyond.

Baklava & Pastries 

Flaky, crisp, and layered by hand — classic pistachio, mixed nuts, chocolate baklava, and more.

Tea Infusions

Made with real fruit, herbs, and spices. Naturally vibrant, aromatic, and wellness-focused.

Sumsum Café

From cappuccinos and iced lattes to strawberry matcha and fruit-infused iced teas, every drink is crafted with Mediterranean warmth and modern café style.

Our Promise

We keep it simple:

✨ Clean, real ingredients
🚫 No preservatives
⚡ No shortcuts
🌍 Authentic Middle Eastern taste
❤️ Crafted with care in every bite and sip

Our Mission

To bring the joy, comfort, and flavor of Mediterranean sweets to every home — making traditional Middle Eastern treats accessible, exciting, and impossible to forget.

Why People Love Sumsum

🌟 Premium ingredients
👐 Handcrafted quality
🔥 Unique flavors you won’t find anywhere else
🧿 A perfect blend of tradition and innovation

Taste the Sumsum Difference

Whether you're discovering halva for the first time, craving authentic baklava, or sipping a refreshing café drink, we’re here to deliver flavor, comfort, and a little piece of the Middle East in every visit.